Director: Nahia Laiz
Producer: Leo Torres
Producer company: IPD TALENT
Agency: Soho Boutique Hotels (in house)
Client: Soho Boutique Hotels
Country: Spain
Synopsis
The year wears out and that affects both our mood and our physical state.The face is the most visible area of our body where we see the workload, stress and problems. It is the map where we point out all these effects. However, a few weeks of vacation to rest, not answering a call from your boss, enjoying a cold beer, the beach ... are able to fix baggy eyes, dry skin or wrinkles of the whole year.How many times have we heard when we come back from vacation: hey, you look great. Your vacation has been good for you.This is the premise with which we work the summer communication strategy and the phrase that sums it all up is: A good vacation changes your face.
Objectives
Summer campaign launch. Offer of 30% off on bookings. Activation date from May 30 to June 16. Increase bookings.Brand visibility.Attract new clients.Differentiation in the hotel sector.RESULTS:More than 150% increase in sales.130% increase in the number of new users on the web.127% increase in bookings.We reached a total of 8,464,689 actual impressions. 25% more impressions than planned.We obtained 53,108 real clicks, exceeding the objective by 65% of what was planned.LEADS achieved: 7,105 new registered users (although this was not the objective).