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Director: Luc Knowles
Producer: Albert Peker
Producer company: The Production Club
Agency: LA FÁBRICA DE SOMBREROS - RAYO TRUENO
Client: RAMÓN BILBAO
Country: Spain
Synopsis
La Fábrica de Sombreros, an independent advertising agency from Barcelona, was tasked by Ramón Bilbao (one of the most important wineries in Spain) to find a new brand positioning. An evolution to be fair. A brand positioning that would reflect the equities of the 100 year winery and engage with the public. Curiosity was the key. It is the central piece of Ramon Bilbao's way of work, it is rooted in its philosophy and, certainly, makes their wines special. This online and TV spot was made to reflect on why "Curiosity makes us better". As a brand, but also as human beings.
Objectives
The film's purpose is clear: to push the central idea of "Curiosity makes us better". The script clearly does this but, also as a secondary objectives, the brand wanted to create a piece that tune the brand iconography with a premium universe. Almost like a fashion film. Altogether, the film is aiming to the consideration zone of the funnel, and we think that a story in which curiosity is key, just raises curiosity to buy the product.
