ANEK Lines

Director: Theo Papadoulakis

Producer: Dimitris Xenakis

Producer company: Indigo View Productions

Agency: Gnomi FCB

Client: Attica Group

Country: Greece

Synopsis

ANEK LINES is a major company with a long-standing presence in Greek shipping, proudly upholding the esteemed Cretan legacy. Using these values as our guiding principles, we have developed a new communication strategy that emphasizes, inspires, and celebrates Cretan hospitality, genuine kindness, openness, inclusivity, and warmth. This heartfelt commitment to people, travel, care, generosity, and hospitality originates from and returns to its roots — Crete. These values are consistently reflected in the onboard experience. Experience a journey in the warm and welcoming atmosphere of a house in Crete, while simultaneously touring the ANEK ship, which has opened its doors to travelers. The ship encapsulates the feelings and images that visitors also experience in the seaside and hospitable homes of families from Crete.

Objectives

Our goal is to reintroduce ANEK as the premier brand of Crete, celebrated for its core values and esteemed reputation in travel to this iconic island.This campaign aims to refresh and highlight all the key attributes of the company, reconnecting them with our core values: hospitality, Cretan tradition, safety, service, and comfort.