Menu
Director: Denisse Iula
Producer: Juan Navaza and Clara Puig
Producer company: Plate Selector
Agency: CYW
Client: AGUINAMAR
Country: Spain
Synopsis
Like at the bar, but at home is the new Aguinamar campaign created to promote its seafood portions.A huge variety of seafood dishes that are so tasty that you'll forget you are at home.From mussels in tomato to sea rings, wild boiled octopus, pintxo from San Sebastian, prawn skewers with garlic, and much more... the list is so long and the products so good that it is easy to behave as if you were at your favorite bar instead of at home.
Objectives
Presenting the convenience and the easiness of AGUINAMAR sea portions.A simple and very natural TV commercial to show the enormous variety of products within our reach through an everyday situation:In it, we start with a woman in -what looks like the terrace of a beach bar- wearing sunglasses and waiting for her food to arrive . Suddenly, a man brings her a portion of mussels with tomato and offers her the rest of the menu as if he truly were a waiter.The woman listens to him amused until he finishes and then says: 'Paco, what you have is nonsense...' which provokes laughter from both of them.We discover then that it is not a beach bar but the terrace of this couple who are enjoying a good meal in the sun.
