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There is still a lot to feel together

Director: Ross Dixon

Producer: Charlotte Bottomley

Producer company: Third Aspect

Client: Minor Hotels Europe & Americas

Country: Spain

Synopsis

IT STARTED WITH JUST WORDS… 10 YEARS LATER, WE BECAME A COLLECTION OF FEELINGS AND EMOTIONS. MILLIONS OF UNFORGETTABLE STAYS, UNIQUE MOMENTS, SINGULAR PLACES. TODAY, WE CELEBRATE. CONNECTING WITH THE DESTINATIONS. INSPIRED BY AN ELEGANT ATMOSPHERE. INDULGING IN PASSIONATE SERVICE. NURTURING LIFETIME MEMORIES. THE QUEST FOR THE EXTRAORDINARY IS JUST BEGINNING, AND THERE IS STILL A LOT TO FEEL TOGETHER. FEEL THE EXTRAORDINARY.

Objectives

Leverage brand awareness, brand image, and brand equity through a global campaign. Support and boost the brand’s expansion strategy and openings/consolidation of flagship properties in their markets. Assist in consolidating revenue growth in key feeder markets and new regions, by broadening the spectrum of potential customers attracted by the brand.