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Director: Sani Resort
Producer: Sani Resort
Producer company: -
Agency: -
Client: Sani Resort
Country: Greece
Synopsis
Multi-awarded for offering unparalleled experiences to guests for over half a century, Sani Resort is set to bring to life guests’ stories by defining their experiences and crafting them into memories. Whatever they imagine their story to be, Sani is here to craft it to perfection. The “Crafting Memories” campaign highlights the values of dedication, inherent hospitality, and caring nature, while Sani Resort invites guests to embrace nature’s symphony, reconnect with loved ones, and nurture the spirit of adventure amongst the tranquil setting of Sani. Making memories through personalised, authentic experiences from world-class gastronomy and sports to cultural events and well-being activities in nature, all come to life to entice guests into a more mindful and meaningful style of holidaying in 2024.
Objectives
This film is Sani Resort's main brand campaign for 2024 called "Crafting Memories". The video is part of a yearly 360 international campaign across main target markets of Sani Resort- mainly UK, DACH, BNLX, CIS, GCC, GR under the communication umbrella of "Crafting Memories". The purpose of the film is to communicate Sani Resort's unique concept as a world-class leading beachfront destination by creating an emotional connotation to potential guests of Sani, looking to be inspired for their upcoming holidays. The video has received visibility across all markets through online articles and immersive digital campaigns on leading international media outlets across all target markets and through a digital campaign on Sani Resort's Social Media.
