ONCE UPON A LIFE IN TANZANIA

Director: Beltrán González

Producer: Txetu García

Producer company: The Royal production Company

Agency: Agencia Kitchen

Client: Alba Bustamante y Emma Cerdà

Country: Spain

Synopsis

Once upon a life in Tanzania" is a universal concept that begins like the great stories. It highlights the idea that we only have one life to travel, and Tanzania is one of those journeys that one must undertake at least once in a lifetime.Watu (People), Rangi (Colors), Sauti (Sounds), and Pole Pole (Time) are four chapters that invite you to discover places and experiences you never imagined.A luxury journey; an approach to the four destinations of a route: Arusha, Ngorongoro, Serengeti, and Zanzibar. A trip told in a unique, emotional, and sensory way, narrated in the third person by a Maasai who invites you to discover the country and the local culture.

Objectives

Showcase Melià Hotels International as the best option for a luxury journey through Tanzania using its hotels and experiences. Convey the connection of a Spanish brand with the destination through respect and local knowledge.- Brand awareness.- Relevance, connection with the audience through aspirational content.