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Director: Demendez
Producer: Joan Marc Samsó
Producer company: JM
Client: Atzavara hotel & Spa
Country: Spain
Synopsis
The promotional video for Atzavara Hotel & Spa captures the diverse and luxurious experiences offered by the resort through three distinct perspectives. It highlights the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment, showcasing the hotel's state-of-the-art facilities for business events. The video then transitions to the family segment, where vibrant scenes of joy and connection emphasize the hotel's family-friendly amenities. Finally, it explores the escape segment, perfect for off-season getaways, where tranquility and relaxation are the central themes. This captivating visual journey invites viewers to discover the versatility and elegance of Atzavara Hotel & Spa, catering to various needs and preferences across all seasons.
Objectives
The primary objective of the promotional film for Atzavara Hotel & Spa is to showcase the versatility and comprehensive offerings of the resort to a broad audience. By focusing on three distinct market segments—MICE, family vacations, and off-season getaways—the film aims to position the hotel as a top choice for diverse needs, whether for business, family bonding, or a tranquil escape.The film's goal is to create an emotional connection with potential guests by illustrating the unique experiences available at Atzavara, thereby driving interest and bookings across various seasons. Additionally, the video seeks to enhance brand recognition and establish Atzavara Hotel & Spa as a leading destination that delivers exceptional service and memorable moments for all its guests.
